LIBRARIA was formerly known as Children's Plus, Inc. for the past 40-ish years. They are wholesale book sellers supporting school and public libraries coast to coast. Oh, and they acquired 3 companies that needed to be branded along the way.
This was now a multi-company "brand" without direction and limited by the parent company name itself. They wanted to grow the YA business and went with the acronym CPI which soon became a problem. I recommended using the word "Books" with "cpi" (friendly lower case) along with a heart shape.
Publisher partnership marketing opportunities 2024
mass email
Sell Sheet
Social post
Penguin Random House co-op promo
Publisher sponsored eco-book collections: social media contest
Children's Plus (CPI) Trade shows
Company name change warehouse team video: Social media
Mylar processing video: Social media
The last CPI company t-shirt designs with choice of pink or blue on "overdue"
98 page catalogs for 3 "brands"